Search Engine Optimization (SEO) Guide for Nigeria

Doing SEO in Nigeria

If you have ever created a website as a Nigerian you would discovered the painstaking effort undertaken in getting visitors to that site. It is easier for most Nigerian business website owners to create a website than to get their sites rank high in search engines; the reason being that SEO has been perceived as a difficult task for most websites and blog owners. In Nigeria online market today where search engine competition had grown to a high level, SEO has become a must learn art or science.  Of course, doing SEO in Nigeria is not different from what is obtainable in the rest of the world and anybody can become an SEO expert. Yet, a common Nigeria website owner still finds SEO difficult. In my effort to Guide Nigeria website and blog owners in SEO techniques for better search ranking, driving visitors to their websites and making money online; I decided to    share here what I called, ‘Search Engine Optimization (SEO) Guide for Nigeria’

Search Engine Optimization strategies and SEO in Nigeria
SEO TECHNIQUES

What is SEO?

SEO is short for search engine optimization. A methodology of strategies, techniques and tactics applied to increase the number of visitors to a website by obtaining a high-ranking placement in search results page of a search engine (SERP) like Google, Bing, Yahoo and other search engines.  SEO aim at boosting your website search engine ranking; that is making your website appear among the top search engine result pages whenever online users search for keywords relevant to your business. It is found that internet users do not click through page results that does appear in first search engine result page, therefore the high a website naturally ranks in organic results of a search, the greater the chances that the site will be visited by an online user.

Through extensive reading, research, experiment, practice, and blogging for ten years, I have learnt the art and science of SEO. There is no single SEO technique, tactics or strategy that will earn your site #1 Google result index page or even any other search engine but a well applied combination of the below  SEO techniques and Guide will put your website ranking high on search engine index pages for your site keywords.

What are these SEOs techniques? What are these ultimate Search Engine optimization Guide for a Nigeria online business owner?

Here are the ultimate SEO techniques any Nigeria website and blog owners can apply to increase their searching engine ranking, drive quality traffics to their websites and ultimately earn genuine money online from their business.

1.       BUILD A WEBSITE THAT IS FRIENDLY TO SEARCH ENGINES

The extent of your site ranking on search engine is largely dependent on how friendly your website is to search engines. Some few things that make up a good search engine friendly website are;

  • Loading speed of your site — if you want your website to rank high on search engine it must be optimize for fast loading time. No matter how beautiful, rich the content of your site is; if the speed of the loading time is poor, chances are that the webpage will never be listed among the first top 10 pages by search engine. Search engine ranking are boosted by how fast a webpage loads. Also, about 35-40% people will pen abandon a site if it is taking much time to load? It is not game saying that web users are impatient people. To add to your predicament, any extra second it takes your page to load will result in about 5% decrease in the rate of conversion.

ACTION: Keep your site simple. Avoid too much animation, images, flash, plug-in, code and rich media. If you’re using themes like wordpress theme for bloggers, use a lighter theme. Use Google’s slick tool and page speed insight to determine the loading speed of your site. Use yahoo tool (Yslow) to grade your webpage based rule of high performance. Use pingdom free page test tool to test the speed of your website. Alert your website hosting server to turn on their Gzip to compress and increase the loading speed of your website.

 

  • HTML Title tag of your Website — HTML title tag has always been and will remain the most important HTML signal that search engine use to determine what your website is all about. So, think about what you hope each of your pages should rank for, craft unique descriptive title for each of your page. If you are blogging on wordpress platform, you can change your title tag into something like this;

<title><?php if (is_home () ) { bloginfo(‘name’); }elseif ( is_category() ) { single_cat_title(); echo ‘ – ‘ ; bloginfo(‘name’); }

elseif (is_single() ) { single_post_title();}

elseif (is_page() ) { bloginfo(‘name’); echo ‘: ‘; single_post_title();}

else { wp_title(”,true); } ?></title>

 

This will help search engine index more of blog pages. According SEO analytic tool of Bing, title tags of more than 70 characters is not a well optimize title and I know that Google also penalizes such long title.

ACTION: for better ranking of your website, reduce your site title to less than 70 characters.

  •  Use of Meta description tag — though SEO experts have arguably stated that Meta description will not increase your website ranking.

ACTION: use of Meta description may not necessary improve your website search engine ranking

 

  • Use of header tags — we have different header tags. The H1 tag, H2 tag……H6 tag. The header tags are formal way to help search engine identify key sections of web pages. The H1 is usually the headline of your page or post. The use of these H tags is dependent on the nature of your site. H1 is the major headline and it matter so much though how much more weight an H1 carries than an H2 tag should not border you.

ACTION: create a really “killer post title” or “wicked page headline” for your website pages. Creating amazing title is huge component of marketing strategies, it really work like magic and search engines are attracted to such title. Pages should have descriptive title that indicates the page structure.

 

  • Website background color, text fonts and Images— your website background color and text fonts may not matter such much to search engine ranking of your websites but it is going to likely affect your website visitors. Image on your website should be clear, well tagged and alt text tag should be use to describe the image. This is very important in search ranking of your website. Search engine like Google can easily index your images when it well tag.
  • Website crawlability — your website should be crawlable to be found among the index result book.

ACTION: Add your website sitemap to major search engine like Google and Bing webmaster tool to increase fast index of your website and avoid duplicate content.

 

2.       HAVE QUALITY CONTENT ON YOUR WEBSITE

  • Post quality content on your website

Content is king! It is often said, ‘get your content right and you’ve created a solid foundation for all other SEO techniques’ Do you have or post quality content on your website? If you’re selling something, do you go beyond having simple pamphlet with the same old school folktale story that we have on other sites. Do you provide a reason for people to remain on your page for a while than few seconds? Do you offer real value, something of substance to visitors that is unique, different and useful?

  • Research  relevant keywords and include those keywords on content to rank your site

Perhaps the most important SEO factor that will determine how far you page rank high on search engine is use of relevant keywords.

ACTION: use Google keyword planner, Bing keyword research tool and any other research keyword tool to research relevant keywords for you page. You can also use Google trends and insight tools to get an insight of your keywords. The bottom line is that if you want your page to be found for a particular word, it’s a good idea to actually use those words often, repeat each word at least five times or seek out a keyword density of 2.45%. No no no; that is a costly joke! There is no precise number of times, use common sense.

  • Post fresh content frequently

Search engines love fresh and original content. If you have old post content you can update or re-publish it but Google have something called query deserved freshness (QDF). Google usually use it to see if there is new or fresh content and if they find one it will be given a boost in search result. You can use Google trend to get recent happening in Nigeria and  then use it to update your website if the information is related or relevant to website.  If you’ve got the right content, the right topic at the right time, when QDF hits, you will be on top of search result. You page may be reshuffle latter, you did cause it but it’s just that the article has expired.

  • Create and post engagement content

Quality content should be interactive and engaging. For example, how does users stay on you page? Did they search clickthrough to listing but immediately ‘bounce’ back to the result to try something else.

3.       USE STRUCTURAL DATA MARK-UP

Search engines recently rely on code that help them understand the different page content and structure with advert of Google Knowledge of Graph and Bing snapshot

4.       GET RELEVANT AND QUALITY LINKS TO YOUR WEBSITE

Links have lost some of their values for some reasons; some sites are stingy about linking out and other apply rel=nofollow link to help fight spam. Quality links also value to a page, help in website ranking and when appropriate link text/ anchor text are use for the linking, the page ranks high.

5.       LEVERAGE ON SOCIAL MEDIA ADVANTAGE TO RANK YOUR WEBSITE

Social media signal factor are emerging as a ranking factor these days.

6.       GOOGLE AUTHORSHIP, TRUST AND BRANDING

Is your site an authority? Is it widely recognized leader in its field or business area.  Build on on website and branding. Create Google authorship mark-up to claim your content on the web.

Finally, combining all these SEO techniques I have mention will rank your website high on search engine result page.

SEO= $$$

Top Reseller Web Hosting Nigeria- build reseller hosting firm

Reseller Web Hosting Service is an option for web user or webmaster to earn money on the web by selling the hosting server disk space that is provided by a particular Host. The usual thing is that the reseller web hosting providers provide a white label (private label) web hosting reseller solution, meaning that you as web hosting reseller you re-sell on your own brand name. In this era of bump shell in internet business in Nigeria, Reseller Web Hosting in Nigeria has become a lucrative business. Top reseller web hosting in Nigeria, how it is all rendered conceivable and what the various kinds of reseller plans are, you will discover in this article. The way in which reseller hosting works depends on the approach of the hosting company, who offer the service.

In this present time in Nigeria and the world generally, it is really hard to discover quality reseller web hosting company. This is mainly because most of the firms who claim to offer reseller web hosting would allure you into purchasing a specific quantity of disk space and then abandon you to resell it as you can. Nearly none of those providers would even try troubling themselves with their server downtime, customer and reseller technical support at any moment. For these reasons, we continue to wonder from one host reseller provider to another fruitless. The cPanel reseller hosting principle that belong to the year 2000 and are literally antique are still being operate by top reseller web hosting firm. They are candidly a lot of shared web hosting providers at the moment for fresh resellers who try to advertise only for that. None would accommodate an all inclusive reseller hosting features and only a handful of them of the reseller hosting suppliers would give you complete reseller automation that will allow you to setup your own web store without jam.

Are they actually a good reseller web hosting providers in Nigeria?

 I nearly admit that there are none; not until I reviewed some of reseller web hosting companies in Nigeria. After all I perceived yet these companies are nearly fine to be real. Yes, actually they present a good customer rating with 24/7 customer and reseller support, and cost effective reseller web hosting plans.

Wait a bit! I will show you these reseller web hosting providers.

Know this first, if you intend going into a reseller web hosting business in Nigeria.  You can become a reseller of:

  • Virtual private server(VPS)
  • Dedicated server
  • Semi-dedicated server
  • Share web hosting account
  • Domain name and SSL certificates.

Why reseller web hosting in Nigeria?

Price is definitely the biggest advantage of reseller hosting. A lot of the reseller hosting services in Nigeria is relatively cheap, perhaps a few naira on monthly bases. Reseller hosting is good for an entrepreneur who are starting their business. It is relatively low risk investment with limited startup cost.

For end-users, reseller hosting is good if you are an experience webmaster. You can always enjoy the low cost of reseller web hosting. On the hand, if you are new to hosting and programming, reseller hosting might not be the best choice for you. If you ran into problems, you will definitely need some resourceful technical support from established web hosting firm to troubleshoot the problem for you sometimes the price difference between regular web hosting and reseller web hosting might not be that significant

Let’s now see the notable Reseller Web Hosting providers in Nigeria

As I mention above, I stumbled upon few good Nigeria reseller web hosting providers during the course of this review. They include:

1.       WhoGohost.com.

They are committed to helping resellers grow their business. All their third level .ng domain names are available for N1700/YR and second level .ng goes for N15000/YR

For their reseller accounts, their features and cost, you can get one at a low price of N10000/YR. They are second largest web host providers in Nigeria (according to webhost.info). They have good customer review and reseller web hosting support plans.

  1. Vbhostnet.com.

They offer powerful shared hosting, resellers/WHM, master reseller and alpha master reseller web hosting with unique features and support. You can get a live support help.

Vbhostnet.com offers you an opportunity of starting a reseller web hosting business with a low price of N9000/YR.  VBHOSTNET.COM has a good customer rating and a quality support help.

3.       McReal.net

With their resellers’ website pack, you can now very simply present a powerful, feature-rich and professional interface to your customer. The resellers’ website pack is a dynamic generated, database-driven and fully customizable web application that comes complete with all features necessary to process your customers order on domain names, Email/web hosting and web design. There are more to this resellers’ website pack.

They offer two major resellers’ web hosting programs, standard and budgetary reseller program. You can start their budgetary reseller web hosting program with a price of N30000. McReal.com has not recorded any bad customer review.

4.       Utiware.com

Their reseller web hosting plans are a cost effective way for entrepreneurs, web designers and web developers to host unlimited web sites with 25% discount off as in regular web hosting price plus the host unlimited domains. They offer white label (private label) web hosting business.

With a price of N37000, you get a free setup of you reseller professional web hosting business from utiware.com

Utiware has good customer rating.

There are many other good reseller web hosting firms in Nigeria but I carefully selected the above firms because of their popularity, good customer rating and 24/7 customer and reseller support.

Their common reseller panel features:

  • Start you won webhost firm with just a few clicks
  • Private label reseller web hosting services
  • Cost-free web store template

 

Please, if try any of the above companies or you have tried them before and they do not meet up with above good features I mentioned kindly post that as a comment.

Remember, we may have limitations during our assignment of those reseller web hosting firms; what we have done is to collect data concerning their popularity, the number of domains they host and as well as their customers’ reviews or rating

Outside the necessary contact we made, some of the sites we have

gather our information during the course of this review includes: www.webhosting.info , www.web-hosting-top.com, nairaland.com, www.ethiopianreview.com and the respective reseller web hosting companies’ sites.