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ELLO: Facebook Social Network New Rivalry

Ello social network and facebookEllo a new social networks which is barely 9 weeks old on web. It is a Simple, beautiful and ad-free social network as stated by the Founder; PAUL BUDNITZ. The new social network has started gaining rebost new users in some part of the country.
Since Facebook shrugged off Bebo and myspace, it has had few direct competitors. Today, Facebook rank the No 1 world most popular social network with over 6 billion users across the globe. Only twitter was able to put a little difference, yet unable to catch up with Facebook.
Now, Ello has emerged from nowhere to compete with Facebook. How this will be possible is what I don’t know. Competing in the internet is game and you only win when your brand becomes a verb
This is what social network want to put an end to;
“Facebook social network is owned by advertisers.
Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold.
We (Ello) believe there is a better way. We believe in audacity. We believe in beauty, simplicity and transparency. We believe that the people who make things and the people who use them should be in partnership.
We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate — but a place to connect, create and celebrate life”.


I causally wanted to join ello social network, only to discover that the social network is still an unfinished work with poor navigation. Few navigations like Request Invitation, login, read manifesto are found.

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