All posts by EMMA ONWUKA

How to set up a restaurant business in Nigeria (with costs & requirements)

Restaurant business is mainly meant for those who are good at art of cooking and have decided to go commercial. So, if you’re such a person and you’re living in Nigeria; you’re very lucky! Here is detailed information on how to start restaurant business. So, if you’re actually in interested in starting a modern Buka restaurant or any type of restaurant in Nigeria, this article is designed to show you how to set up and run a restaurant business in any locality in Nigeria.

A restaurant is a place where you eat a meal and pay for it. In restaurants, food is usually served at your table by a waiter or waitress. Many restaurants also offer take-out and food delivery services while some others offer only take-out.

Nigerian Restaurants
courtesy: 280 degrees African restaurant

The restaurant business in Nigeria and many other places around the world is one of the most lucrative business ventures. It is one of those businesses that will always generate huge profit if it is properly managed. Our 17 step guide provides helpful tips and resources to help you set up and operate a new restaurant.

Read also: Necessary Requirement for Starting Restaurant business

But, before I go into this step guide; let’s explores the different kinds of restaurants you can set up and some of the factors you need to consider while starting the new restaurant.

Different Kinds of Restaurants You can Set up in your Locality

There are different kinds of Restaurants which you can start today depending on your knowledge and expertise;

  • Fast food restaurants – In this kind of restaurant, the emphasis is on the speed of service. This kind of restaurant range from small-scale street vendors with food carts    to multi-billion dollar corporations. They sell food that can be taken away or eaten at tables provided within few minutes. Crunchies and Mr. Biggs are good examples.
  • Barbecue restaurant – it include; chicken barbecue, meat barbecue, fish pepper soup etc. Food are prepare here in barbecue-like style-smoke and roasted food.
  • Ethnic Restaurants -these restaurants serve food from specific ethnic group or culture only. The culture can foreign or local. Examples of Ethnic restaurant are Chinese restaurants and Efik restaurants in Lagos, Nigeria
  • Quick Service Restaurants – They are fondly called as Bukas and mama put. The speed of Service similar to that of fast food but their menus is more flexible and cheaper than fast foods. They mostly found around street corners, parks and factory sites.
  • Casual Dining Restaurants these kinds of restaurants are more advanced than fast foods, they have flexible menus and a relax atmosphere where customers can take their meals at comfort. They hardly render take away services unlike Fast food restaurants.
  • Fine Dining Restaurants this is a high class restaurant. Our politicians eat in this kind of place. This kind of restaurant is meant for elite customers. They aim at providing unique dinner experiences similar when you’re eating at the comfort of your home. They treat their customers with dignity and respect and offer excellent menu items at affordable prices. They also provide warm and friendly services with the aid of professional waiters and staff to ensure absolute customer satisfaction. They also provide warm and friendly services with the aid of professional waiters and staff to ensure absolute customer satisfaction. Utazi which is located at etim inyang crescent, Victoria Island Lagos is a classical example of a fine dining restaurant.

Read also: 4 major challenges in running Restaurant Business in Nigeria

Factors to consider when setting up Restaurant Business

If you are about starting new restaurant business in your locality; these factors should be taken in considerations;

  • Your passion for the business
  • Experience of your Chef or Cook
  • Location of your Restaurant
  • Your target customers
  • Your capital
  • Your Backup financial plan
  • Your Competitors

These factors can either make or mar your Restaurant Business

What does it takes to run a restaurant Business as an entrepreneur

Creativity should be built into your job description as restaurant manager. You have to be ready to adapt and able to commit yourself to fixing problems all day long. Learn basic day-to-day hospitality management. You should be ready to learn by doing and constantly adapting to the needs that arises.

At the beginning you will be in survival mode but when that wore off you will regain your ground. Focus on keeping the morale up and keeping the concept going. Your vision for the business at its roots should be about people, conviviality and good humour. Your product and what you want to sell will be the means to achieve that.

How to Set up a Restaurant Business

To set up a restaurant business in Nigeria, follow these steps below;

  1. Study the market
  2. Choose a brand name for your Restaurant business
  3. Register your restaurant name
  4. Put down detailed plan of your restaurant
  5. Find out your target customers
  6. Find a suitable Location for your restaurant
  7. Find out  tax restaurants pay in the locality
  8. Obtain restaurant Sales Permit and necessary License
  9. Come up an estimated cost of setting up your new restaurant
  10. Gather capital for the start-up
  11. Write your Menu List and make it attractive
  12. Purchase necessary restaurant equipment
  13. Furnish your restaurant
  14. Employ Chefs and Organize your Management Team
  15. Get started with the new restaurant
  16. Promote your restaurant business
  17. Study your Competitors and outshine them
  1. Study the market: This is very vital when going into restaurant business. Studying the market for restaurant business can take several months but it is normal. This will help you avoid necessary costly mistakes.
  1. Register your restaurant name: To help you build brand and stand out among your competitors, you need to register you restaurant name. In Nigeria, Corporate Affairs Commission is in charge of business name registration and you can register your business name online.
  1. Put down detailed plan of your restaurant: Your business plan will serve as the road map from which your new restaurant develops. No matter how much thought you’ve put into your concept or how many trusted friends that have assured you of business greatness, you absolutely must write a business plan.
  1. Find out your target customers: Who is going to eat at your restaurant? What do they do for a living, how old are they, and what’s their average income? These are questions you need to answer before starting a restaurant business. Your restaurant business will flourish very if you know your target customer and niche market well.

 

  1. Find a suitable Location for your restaurant:  A good location is a highly densely populated and easily accessible part of your locality. Of course, you should know that it best to site the restaurant near colleges, motor parks, institutions and work offices complex. These, you have high number of categories of people that will patronize you.

 

  1. Find out restaurant’s tax rate in your locality and know if you will be able cope with it. There are number of compulsory taxes for all businesses in Nigeria, for example Companies Income Tax, Education Tax, Value Added Tax, etc. However, in certain States in Nigeria there are additional taxes which have been imposed on restaurants. For example in Lagos, the Lagos State Government imposes a sales/consumption tax of 5% on services provided in restaurants within the State.

Before setting up a restaurant therefore it is important that you get a lawyer who is familiar with the tax implications on your business and can ensure that you do not fall foul of the relevant laws.

  1. Obtain Restaurant Sales Permit and necessary License:  In order to commence your restaurant business in Nigeria, you will need to obtain a variety of licenses and permits. In some cases, the licences you will need to obtain will be at the Local Government office, in other cases it might be at an agency of the State Government. Ensuring that you have the appropriate licences and permits is critical to your setting up of your restaurant business in Nigeria. The types of licences and permits vary by location, and so it is important that you seek out professional legal advice in the restaurant set up phase.

Also, if for instance your restaurant will sell alcoholic beverages, there is a certain license that will be required. If your business will be open at night time, or potentially past midnight, there is a specific permit that will need to be obtained. Getting the right legal support is therefore critical to starting your restaurant business on the right footing from a licence and permit perspective.

  1. Come up with an estimated cost for start-up of the new restaurant: After researching, planning and deciding, you should have an idea of how much it will cost you to start up your restaurant.
  1. Gather capital for the start-up: One of the most requirements for starting restaurant business is capital. Your capital determines your business entry level – small, medium or large scale business. It is okay to start small and expand later as you gather experience and monetary returns because growth is a continuous and steady process.
  1. Create your Menu List and make it attractive: The menu is the most important touch-point of any restaurant’s brand. Your restaurant should feature daily specials and Prix Fixed Menu. Your Menu list should also include prices for each menu. You can create your menu price list by checking out what other restaurant in your locality collect for a plate of meal they serve their customers.

As a new beginner in the business, the price for a plate of meal you offer may be a bit lower than what others collect for the same plate of meal to help you build a good customer base. As a chef and lover of food art, you must have your special recipes and a variable menu at a reasonable price to establish credibility and to give your restaurant an edge over others. Your menu is the life wire of your business; ask yourself why customers should keep having meals at your restaurant? If you can honestly answer this question then you are good and ready to build a lasting restaurant. Make arrangement to obtain food stuff and special condiments at regular and affordable prices by locating and connecting with people who supply you at wholesale prices.

This reduces the stress of finding and purchasing some food items that may be seasonal, scarce or limited in market supply.

  1. Purchase necessary restaurant equipment: The equipment necessary in any restaurant includes; Cooking utensils, Tables, Washing materials – hand washer and plate washer, Desks and chairs, Networking Cables, Inverter, Air conditioner, Fans, Generator plant, Tv set, Dstv / local antenna, Audio Music player etc for entertainment
  1. Furnish your restaurant: Use Fresh flowers to adorn each table and the contemporary hand-sculpted brass work overhead to enhance the exquisite atmosphere of your restaurant.
  1. Employ good chefs and waiters : Employ experienced waiters and staff who are passionate and understand the need for optimum customer satisfaction in the sustenance of restaurant business. Your staff will determine to a large extent your ability to retain and capture new customers. Meticulous attention to detail and the use of the freshest seasonal ingredients and products of the finest quality should be the watchword of your chefs.
  1. Create and Organize your Management Team: Create and organize your management team. You need manager who manage the business for you so that you can have time for some other things. Organize Waiters and Waitress who will serve your customers, financial accountant for accurate financial update etc. (chief chef and other staffs)
  1. Get Started with the new Restaurant: Having ensured that the above steps are correctly established; start the new restaurant right away.
  1. Establish Health and Safety standard of practices: The restaurant business is a very sensitive business; this is because restaurants are all about people eating food.  You should expect that your restaurant will be subject to regular monitoring and inspections by the local government or State government to ensure that you are keeping up to the relevant health and safety standards. Inspections may cover not only the food itself, raw and prepared, but also refrigeration systems, cooking equipment, and waste dustbin.
  1. Promote your restaurant business: This is one of top priority in this business. This is because it doesn’t matter how good a chef you are or how excellent your services are if people don’t know about your restaurant.

It doesn’t matter the kind of restaurant you choose to run, you need to publicize it. Use Social media platforms for excellent quick service restaurants. Traditional media is very suitable for fast foods, casual and fine dining restaurants but this is not a restriction. You create a website and make it available online and utilize the cheap advertising rates on the internet.

With huge popularity of football fans in Nigeria and many other parts of Africa, if you add big-size screen TV to display football game, more customers of different classes of people will be attracted to your restaurant. During the weekends you can hire live bands to provide entertainment for customers

For detailed information on how to promote restaurant business; read the 12 Effective Ways to promote a new Restaurant business

  1. Study your Competitors and outshine them: Finally, to succeed in this business and make it big time, you have to study your competitors and outshine them.

Is Restaurant Business Profitable?

Yes! Restaurant business is one of the most profitable businesses in Nigeria. A research I conducted in Port-Harcourt, River state of Nigeria last month shows that an average medium scale restaurant makes nothing less than N25000 per day as profit. Restaurant business is one of most fast growing and flourishing business in Nigeria especially in most big cities like Lagos, Onitsha, Abuja, Port Harcourt, Aba, Enugu,  etc where people are highly busy during the day and never find time to cook food themselves even at night.

What Is the Cost Requirement for Starting a Restaurant?

Restaurant business can be started in small scale and then grow into big corporation like Crunchies, Mr. Biggs, Emile’s restaurant, Emily restaurant, etc. . Emily restaurant was initially started in low scale but has now grown into a large scale business. The company is doing quite well in Enugu-southeast part of Nigeria In a low scale, restaurant business is not capital intensive. With small amount of capital  like N100000, N150000, N200000, etc you can start a restaurant in a small scale. The two most important things necessary to succeed in this business are neatness and ability cook nicely

In summary, a restaurant business is profitable business anybody can do. You can start the business in a small or medium scale entry level and then end up as a large scale business enterprise. Follow the right path to the business and you will definitely succeed.

12 ways to promote a New Restaurant business

Promotion of New Restaurant is one of top requirement for successful restaurant business.  It doesn’t matter how good a chef you are or how excellent your services are if people don’t know about your restaurant. It doesn’t matter the kind of restaurant you choose to run, you need to publicize it.

Promotion needs to happen fast because running a practically-empty establishment will quickly cause your costs to start spiraling out of control. You need to make some profits before that happens, so what can you do to get the word out? I have below 12 ways to promote a New Restaurant business.

Read also: 4 major challenges in running Restaurant Business in Nigeria

Firstly, you need to ensure you start a consistent marketing plan that you can easily build on. Keep record of how your first customers found out about you, so you know which methods of promotion will work best for you. Ensure you know your target customers, too, because different demographics will be easier to reach through certain channels. Here are some of ways to promote a new Restaurant you might want to start trying, right away.

Ways to promote a New Restaurant business

1.      Be the best in your location: One thing it’s important to get right is the look and feel of your new restaurant. If the aroma inside is attractive and you’re grabbing attention visually from passers-by, this will really help get you off the ground.

2.      Be sensitive to your surrounding and act fast: If something like event is going around your restaurant, it will have positive impact on your business. If more people are nearby for any specific reason, act fast and come up with a relevant promotion to draw them in.

3.      Offer discounts on plate of meal: People who are just starting out in the restaurant business are often scared with the idea of cutting down their prices, because they’re feel they’re at lost. However, you shouldn’t be afraid to temporarily slash down prices for promotions purpose, because getting your name out there is much more important to begin with.

  1. Create and share flyers about your restaurant : Creating and sharing flyers about your new restaurant is an effective to promote a restaurant business. Nigerians will always want to try out a new restaurant when they discover one and flyer is one way to spread the message.

Read Also : Necessary Requirement for starting a restaurant business in Nigeria

  1. Invite people for an opening ceremony of your new restaurant: When you invite people for opening ceremony of new restaurant they will help spread your business to the world.

6.     Start with a website for your restaurant: Your online presence is important at the early stage of your business, because digital marketing is cheaper than traditional alternatives. You will need a website to begin with, and this has to really capture your restaurant’s personality in a creative and professional way. It should also be optimized for local keyword searches so that people can find you on Google and other search engines.

7.     Build your social presence: Social media is mostly free to use, and you can generate a lot of publicity quickly with social media once you know who you are targeting. Reach out to influential users in your area and start building up a conversation on Twitter, and make sure people can check in and leave reviews for restaurant on Facebook. Someone needs to be monitoring your social channels to keep up conversations between your brand and your customers otherwise it will not yield a good result.

  1. Promote your business on popular online community site like naijaonlinebiz.com: You can promote your business in an online community like naijaonlinebiz.com. With our over 5000 views per day; your new business will surely get exposure across potential customers.

9.     Gift certificates sale :One easy way to get extra sales from your customers is to offer gift cards for your restaurant. That way, when people say they’re going to recommend their friends visit your restaurant, you can encourage them to go one step further and buy their meal in advance. Most restaurants in car parks offer drivers gift certificates for bring in their passengers into their restaurant.

  1. Sponsor local events: To get your name out there, sponsoring a one-off event or program like radio program will help you gain a lot more exposure and interest quickly. This creates a nice sense of familiarity and gets you networking with influencers locally.

11. Loyalty discounts: This is a very easy solution for getting the most out of customers who love your food. Keep them coming back with the promise of getting something for nothing after a certain number of visits. 

  1. Offer Promotional tote bags: Giving out promotional tote bags is a promotional strategy you can adopt for promotion of restaurant.

In conclusion, if people don’t know about your new restaurant; you will practically soon be out of business. You need to promote your restaurant especially when it is newly started so that people can know about you. The above are 12 effective ways to promote a new restaurant business that you can tap into.