Have you ever seen someone post entertaining gossip, job updates, or funny videos consistently on WhatsApp Status and wondered how they make money from it? That, right there, is a typical example of WhatsApp TV — and it’s quietly becoming one of the hottest small business trends in Nigeria.
In a country where over 90 million people actively use WhatsApp, smart Nigerians are turning their statuses into income-generating media channels. According to Statista, WhatsApp users in Nigeria are expected to reach over 93 million by 2025, making it one of the most widely used platforms in the country.
From paid promotions to affiliate marketing and branded content, WhatsApp TV has become a legit way to make money on WhatsApp in Nigeria — all from your smartphone. The best part? You need little or no money to get started. With the right niche, good content, and a growing contact list, you can turn your WhatsApp account into a mini-TV station that brands will pay to advertise on.
In this guide, you’ll learn:
- What WhatsApp TV really means
- Tools and setup you need
- How to grow your audience fast
- Proven ways to monetize your content
- And bonus tips to stand out in a crowded market
What is WhatsApp TV?
WhatsApp TV is simply a WhatsApp account (usually personal or business) used like a media channel to broadcast specific types of content to a large contact list. The word “TV” doesn’t mean you’re showing live videos or running a cable station — it just means people check your WhatsApp Status regularly for updates, just like they’d tune in to their favorite TV show.
Think of it like this: Instead of entertaining your close friends only, you’re creating niche content (like news, entertainment, job alerts, sports, or comedy) that hundreds or even thousands of people want to see daily. You build an audience around that content, and then you monetize it.
WhatsApp TV admins typically:
- Post trending updates on their Status
- Add as many people as possible to their contact list
- Broadcast messages or promotions in bulk
- Charge businesses or influencers to advertise to their audience
Some WhatsApp TVs focus on entertainment and gossip, others on career opportunities, sports betting tips, motivational content, campus gist, or even religious content. There’s no one-size-fits-all — the key is to choose a niche with consistent demand and build trust with your viewers
Is WhatsApp TV Profitable in Nigeria?
Yes — WhatsApp TV business is one of the most underrated but profitable online businesses in Nigeria right now. As more Nigerians spend hours scrolling through WhatsApp statuses, brands and content creators are jumping on this trend to reach their target audience.
If you position yourself well, you can make money from:
- Sponsored posts from small businesses and influencers
- Affiliate marketing (promoting other people’s products for a commission)
- Selling your own digital products or services
- Paid shoutouts or promotions
- Reselling airtime or organizing giveaways
Depending on your niche, strategy, and how engaged your audience is, some WhatsApp TV owners in Nigeria are making ₦20,000 to over ₦500,000 monthly. The more active and niche-focused your channel is, the more money you can earn.
Tools and Setup You Need to Start a WhatsApp TV in Nigeria
Starting a WhatsApp TV business in Nigeria is simple. You don’t need a fancy office or huge capital — just the right tools and a clear strategy. Here’s what you need:
A Dedicated WhatsApp Line
Use a separate number from your personal line. This helps you stay organized and avoids mixing up personal chats with business broadcasts. You can use:
- WhatsApp Messenger (regular version) or
- WhatsApp Business (recommended for features like autoreply, labels, catalogs, and broadcast segmentation).
A Good Smartphone
You’ll need a smartphone with:
- At least 64GB+ internal storage (for saving media files)
- Decent RAM (2GB or more) for multitasking
- Good battery life
- Fast internet connection (4G preferred)
Content Creation Tools
Since WhatsApp TV is content driven, you’ll need tools to:
- Edit videos or images (use apps like CapCut, InShot, Canva)
- Compress media without losing quality (e.g., Panda Video Compressor)
- Download viral Content from Instagram, TikTok, or Twitter (apps like SnapTik, SaveFrom.net, etc.)
4. WhatsApp Auto Tools (Optional but Useful)
As your WhatsApp TV grows, automation helps you manage things better:
- Autoreply to bots (via WhatsApp Business or third-party tools)
- Bulk messaging software (e.g., Wasender, WhatsApp API tools — note, use responsibly to avoid being blocked)
- Link shorteners or tracking tools (like Bitly) if you promote affiliate offers
Google Sheet or Notebook for Planning
This helps you to plan your content for the week, track who has paid for adverts and monitor audience engagement (e.g., responses, ad reach).
Your WhatsApp Status is your TV screen — treat it like prime-time media. Make your posts consistent, clear, and niche-specific.
How to Grow Your WhatsApp TV Audience Fast in Nigeria
Now that your setup is ready, it’s time to focus on the real game — building an online audience. The more active and targeted your contacts are, the more opportunities you have to monetize. Here’s how to grow fast and smart:
Start with Your Existing Contacts
Don’t underestimate the power of your current network. Let friends, family, and colleagues know what you’re doing. Send them a short, catchy message inviting them to check your WhatsApp TV status and save your number (important for them to see your status updates).
Join and Leverage WhatsApp Groups
- Join groups in your niche (e.g., job seekers, entertainment lovers, gossip fans, crypto traders).
- Engage with value — don’t spam.
- Drop your contact and a strong CTA (e.g., “For hottest celeb gist daily, save 081XXX and view status daily”).
- Politely ask for contact exchange or shout-outs in large groups
Promote on Other Platforms
Promoting on other platforms is another way of growing your WhatsApp TV. Use other social media platform like Facebook Groups & Marketplace, Instagram, Twitter/X and Telegram. Run giveaways, promos, or free shout-outs in exchange for contact saves.
Offer Valuable, Consistent Content
Consistency builds trust. Pick a niche and stick to it. if you decide to pick any of niche like Gossip & entertainment, Job updates, Business tips or Comedy or viral content, stick on them and post consistently valuable content around them to gain topical authority.
Post 5–10 status updates daily — mix fun with useful content.
Collaborate with Other WhatsApp TV Owners
Partner with others in your niche to do contact swaps or status mentions. This cross-promotion works like a charm. It can turn contacts from a list of 10 to 1000 in one month.
Use “Contact Me to Join” Hooks
When posting teasers on Facebook or other platforms, ask interested people to DM you for updates. Also, ask them to save your number to view full story– this builds organic growth and ensures your contacts are interested in your niche.
Create a Contact List Funnel
Use Google Forms or WhatsApp autoresponders to collect names, phone numbers, and interests. This lets you organize contacts and target them better.
Focus on quality over quantity. 500 active, engaged contacts are better than 2,000 inactive numbers.
How to Make Money from WhatsApp TV in Nigeria
Once your audience starts growing, it’s time to turn your WhatsApp TV into a money-making machine. Here’s how you can make money from your WhatsApp TV in Nigeria — earning roughly ₦10,000 to ₦100,000 or more every week or month, depending on your audience size, niche, and consistency.
Below are the most popular monetization methods used by successful WhatsApp TV owners:
Paid Ads and Sponsored Promotions
This is the most common revenue stream. Brands, small businesses, or even online vendors will pay you to promote their product flyers on your status, commend their services or content and share their WhatsApp contact, Instagram page, or YouTube links.
Quick tip: Create an advert rate card to look professional. For example: ₦1,000 per status post, ₦3,000 for a 24-hour status campaign or ₦5,000 for a week-long prom.
Affiliate Marketing
Promote products or services using your unique affiliate link. You earn a commission anytime someone clicks and makes a purchase or signs up.
Examples of affiliate platforms in Nigeria:
- Jumia KOL
- Expertnaire
- Selar affiliate
- PiggyVest or Opay referrals
- Bet9ja affiliate, PalmPay, etc.
Sell Your Own Products or Services
Use your WhatsApp TV to sell:
- Digital products (like eBooks or mini courses)
- VTU services (data, airtime, cable subscription)
- Physical items (like thrift fashion, perfumes, skincare)
- Freelance services (graphic design, video editing, web design, etc.)
With a trusted and engaged audience, selling becomes easier.
Want to start with digital products? Learn how to sell digital products in Nigeria (without a website) and turn your WhatsApp TV into a money machine.
Promote Celebrities or Influencers
If you’re in the entertainment, gossip, or comedy niche, you can get paid by upcoming musicians, skit makers and small brands or influencers who want exposure. Many will pay you to share their songs, comedy clips, or promo materials on your status.
Offer Paid Broadcast or Shoutout Services
Charge a small fee to share people’s flyers or contact links via your status or WhatsApp broadcast, promote job updates, giveaway links, or free offers and share YouTube links, blogs, or Instagram handles.
Even if you charge just ₦500–₦2,000 per broadcast, multiple requests can stack up fast.
Collect Tips or Donations from Followers
If you provide valuable content (like job updates, motivational messages, or religious content), loyal followers might voluntarily send you airtime, money, or data as appreciation.
Host Paid WhatsApp Classes or Groups
Once you build trust and a reputation in your niche, you can charge for access to:
- WhatsApp business training classes
- Private job or scholarship update groups
- Crypto signal groups, fashion tutorials, betting tips, etc.
Example: Charge ₦1,000–₦5,000 per participant for a one-week class on “How to Start a Profitable Side Hustle in Nigeria.”
You don’t need to wait till you have thousands of contacts before you monetize. Even with 200–500 active and engaged viewers, you can start earning — especially if your content is valuable or niche-specific.
Want to Earn Beyond WhatsApp TV?
If you’re interested in earning money online beyond WhatsApp TV, don’t miss our full guide: 31 Best Ways to Make Money Online in Nigeria (2025) — packed with practical, proven ideas that work for Nigerians today.
Bonus Tips to Stand Out from Other WhatsApp TVs in Nigeria
With many people jumping into the WhatsApp TV space, you need to do things differently to attract attention and keep your viewers engaged. Here are proven tips to stand out and grow faster:
Be Consistent with Posting
Post quality content daily or multiple times a day — especially during peak hours (7–9 am, 12–2 pm, and 7–10 pm). Consistency keeps your TV fresh and helps you stay on top of your audience’s mind.
Engage with Your Viewers
Don’t just post and go silent. Engage your viewers by:
- Asking questions and running quick polls
- Posting funny or relatable content that sparks reactions
- Using “Reply to this status if you agree” type CTAs (calls to action)
This keeps your status interactive and boosts loyalty.
Stay Niche-Focused
Instead of posting random content, focus on a particular niche like:
- Comedy & Entertainment
- Job & Scholarship Updates
- Fashion Trends & Styling
- Tech & Gadgets
- Motivational or Religious Content
Niche-focused TVs grow faster and attract serious followers and paying clients.
Create Viral or Shareable Content
Make your status worth sharing. Post memes, funny quotes, hot gist, inspirational stories, or useful tips that viewers can forward to others — increasing your reach.
Collaborate with Other WhatsApp TVs
Exchange shoutouts or partner with similar TV accounts. This way, you both grow faster by tapping into each other’s audience.
Have a Clean Profile & DP
Your profile photo (DP), about section, and Display Name should reflect your brand. Avoid cluttered or unserious images — professionalism builds trust.
Keep a Broadcast List or VIP Group
Create a list of active followers who want updates directly. You can also run a free or paid group where you share exclusive content. It helps with stronger engagement and monetization.
Standout formula: Be consistent + niche-focused + engaging + professional = Long-term WhatsApp TV success.
Conclusion
Starting a WhatsApp TV business in Nigeria is no longer just a hobby — it’s a smart, low-cost way to build influence, create value, and earn daily or weekly income right from your phone. Whether you’re into entertainment, job updates, religious content, or motivational posts, there’s an audience for you on WhatsApp.
The secret? Pick a niche, stay consistent, grow your contact list, and monetize smartly. Don’t wait till you have 5,000 contacts. Start now, build gradually, and keep improving your content and strategy.
With time, dedication, and smart promotion, your WhatsApp TV can become a profitable business brand — attracting paid promotions, collaborations, and loyal followers.
Bonus Opportunity: Get Paid as a Freelance WhatsApp TV Manager
Don’t want to run your own WhatsApp TV but love the idea? You can still make money by managing WhatsApp TVs for small businesses, religious organizations, job platforms, and public figures.
Here’s how:
- Offer to manage their WhatsApp status updates
- Help them grow their contact list and boost engagement
- Charge monthly for content management and promotions
It’s a great way to earn steady income managing WhatsApp content for others — especially if you already have the skills but not the time to grow your own audience.
Are you ready to launch your WhatsApp TV and start earning from your status? Drop your questions in the comments or share this guide with a friend!
Frequently Asked Questions (FAQs)
1. What is WhatsApp TV and how does it work in Nigeria?
Answer: WhatsApp TV is a form of broadcasting via WhatsApp Status. It allows you to share content like news, memes, ads, or promotions with a wide audience. In Nigeria, many people use it to grow large contact lists and monetize them through paid promotions, affiliate marketing, or selling their own products.
2. How much can I make from WhatsApp TV in Nigeria?
Answer: Your earnings depend on your audience size and engagement. On average, Nigerian WhatsApp TV owners make anywhere from ₦20,000 to over ₦500,000 monthly, depending on how well they monetize their audience.
3. Is WhatsApp TV profitable in Nigeria in 2025?
Answer: Yes, it’s very profitable. With over 90 million active WhatsApp users in Nigeria, WhatsApp TV is a smart way to earn money online—especially when you niche down and post consistently.
4. Can I start WhatsApp TV without a website?
Answer: Yes, you can. WhatsApp TV doesn’t require a website. All you need is a smartphone, data, and a strategy to grow and engage your contact list. You can also sell digital products in Nigeria without a website.
5. How do I grow my WhatsApp TV audience fast?
Answer: Start by sharing valuable content, joining WhatsApp TV engagement groups, and promoting your number on other platforms. You can also follow these proven strategies to build and engage an online audience.
For more official answers about using WhatsApp for business, visit the WhatsApp Business FAQ.