Find out the top fast-moving consumer food products to either sell or go into its distribution in Nigeria.
Fast-Moving Consumer food products are food products that are sold quickly and at a relatively low cost. In Nigeria, there are handsome number of fasting moving consumer food products or its equivalents already market. These food products and goods ‘move market’
Once you have decided to go into distributorship business or to open a new local food provision store, the next question you have is what to sell or produce. Maybe you know some items to sell or produce already but I have listed the most consumed and fast-moving food products and goods in Nigeria. So, if your intention is to start a local food provision store where you will sell fast moving consumer food products and you do not know what fast moving consumer food products to sell; here are some Top fast-moving consumer food products and goods in Nigeria you will not regret selling.
How to discover fast moving consumer food products
If you’re not into selling or food products’ distribution, it may be hard to discover fast moving consumer food products.To discover fast moving consumer food product;
- go for market research
- use questionnaire to gather information on fast moving products
- use social media like facebook to ask friends
- Find out from online sells
These are ways we’ve employed to gather this list of fast moving consumer food products in Nigeria.
15 Fast Moving consumer food products
Some of the fast moving consumer food products and goods we have carefully selected for you to sell or distribute are;
Rice is one of the fast moving consume food product in Nigeria, with consumption per capita of 32kg. It is a very common food in Nigeria and rest of the world, it is highly consumed in Nigeria mostly every day and being regarded as the best food. Rice can be cook in different style like, Jelof rice, fried rice, stew rice and others. In some occasion like parties, birthday and child dedication, it is always the best food served to the people, it is highly recognized and valued in most of the occasions in Nigeria, most of Nigerians believe to eat rice in every ceremony and it is not complete until rice is added to the list of food served to the people.
Rice, is the most consumed food in most Nigerian homes, most Nigerian families has always enjoyed rice at least one or Two times per a Week, this has caused the increasing demand across the country. it’s easy to cook and this grain is widely consumed in all the part of the country, Nigerians mostly place huge demand on the availability of this popular food item every year.
The wide acceptance of rice as a regular item on most family’s menu list in the country has resulted in huge amount of money been expended over the years on its importation. For instance, the country imported about 17 million tons of rice in the five years preceding the Buhari administration. Smugglers use various ways to illegally bring rice into the country.
Cassava is a very versatile commodity with many uses and by products. Every component of the plant can be useful to its cultivator. The leaves can be consumed as a vegetable, cooked as a soup ingredient or dried then feeding the livestock as a source of protein supplement. The main cassava are processed for human and industrial consumption. The human consumption and industrial use of cassava are very high.
In Nigeria, the consumption pattern varies according to ethnic zones. Garri, a roasted fragment is the popular product and is widely consumed in both rural and urban areas. It can be consumed without any additives or it can be consumed with a variety of additives such as, groundnut, sugar, fish, meat and stew and so on.
Garri can be eaten without being cooked, adding it with cold water, sugar, groundnut and milk usually called “garri soakings”, for Example, ijebu garri which has a pleasantly sour taste, making it more suitable to be eaten. In some parts of West African, sugar or honey is added to bring out the good taste as well as coconut, tiger nuts milk, groundnuts, and cashew nuts can also be added.
Garri or Eba is mostly being eaten with different kinds of soups or stews. Most parts of Africa tribes have an equivalent staple cassava dish. it can also be eating with the combination of water with other varieties of choices like salt, sugar, groundnuts, milk, honey or you can eat it without these varieties. It can be supplemented with other food like beans. sold in every market and retail shops and It’s cheaper to buy in smaller communities.
In recent years the urban cities consumed more than the rural areas, the rural micro, small and medium food processors is supplying 4 million metric tons of processed cassava product every year. Cassava consumption is very high both in rural and urban dwellers. It’s a Nigerian food staple with home and industrial values.
3. Indomie Noodles
Indomie is a brand of instant noodle produced by Indofood Sukses Makmur Tbk in Indonesian, better known as Indofood. It is distributed in Africa, Australia, Asia, New Zealand, United States, Canada, Europe, and Middle Eastern countries. Outside its main manufacturing company in Indonesia, Indomie is also produced in Nigeria since 1995 where it’s a popular brand and has the largest instant noodle manufacturing plant in Africa.
The Indomie Instant Noodles is a brand that is loved by a majority of West Africans. It has grown to become a household favorite in that part of the continent because of its taste. Indomie instant noodle is the most perfect fast food without the junk for any busy person; it is ready for eating within minutes.
Apart from Garri, Indomie has really become one of the most popular fast food in Nigeria. The name has become so common among Nigerians that every other instant noddle product is called Indomie. The product has become a household choice, and is more popular among students, young kids and even adults. Due to the fast nature of its preparation it has been no 1 among other instant noodles, Indomie is among the mostconsumed food in Nigeria.
The success of Indomie brand today is due to its substantial investments in advertising. There are many companies in Nigeria that have performed very well as Indomie both in marketing its product and brand and also having a good taste. Because of its continuously advertising strategies and effort, the company has become the best in the fast-food/snack industry. The strength and success of the Indomie brand has led Nigerians to start calling every noodle as Indomie. This is a success story worth investing in.
4. Vegetable Oil/ Palm Oil
Million metric tonnes of vegetable oils are consumed daily worldwide both in industrial and households. Vegetable oils encompass crude palm oil, peanut oil, rapeseed oil, olive oil, sunflower oil, soybean oil, palm kernel oil, coconut oil and cottonseed oil. According to records, 177 million metric tonnes of vegetable oils were produced in 2016 this huge high quantity.
While other countries have invested in the production of vegetable oils, especially in areas where they have highly advantage, palm oil remains the most produced and consumed product globally. In 2015/2016, 34 percent of the vegetable oils produced across the globe was palm oil, and it will take a while for the production of other vegetable oils to overtake this number.
Nigeria is blessed with different climatic conditions favorable to the production of some of the aforementioned vegetable oils, we are among the top three producing countries worldwide.
Malaysia, Indonesia and Thailand dominate the palm oil production. In 2016, Indonesia produced 32 million metric tons of CPO, and it also achieved that feat ten years after its surpassed Malaysia to ranked as the world’s largest producer of crude palm oil.
While, 90.0% of palm oil is consumed by food industry In Nigeria and the remaining 10.0% is consumed by the non-food industry. Consumables like instant noodles, margarine, vegetable oil, cereals, washing detergents and even cosmetics depends on palm oil. Instant noodles alone consume 72,000 MT of palm oil and there is not enough domestic production to meet the demand. Frustrated by unavailability of sufficient palm oil in most Nigerian market, some noodle makers have pro-actively announced strategic alliances to invest in palm oil plantations.
Flour Mills of Nigeria Plc build the first pasta plant in Nigeria in 1972 and it called the Golden Penny Pasta Today, it remains the No 1 choice for quality pasta products and services. Golden Penny Pasta is also satisfying emerging consumer needs, and it’s products have been widely acknowledged as the best pasta in Nigeria.
The other Two variants of the brand, Macaroni and Spaghetti have been in the Nigerian market for over 15 years with other products. Four variants were launched mainly in 2004 and In 2006, Fideo and Rings were introduced and couscous began in 2007.
Golden Penny Pasta remains the best and committed to ensuring superior quality pasta products, thanks to its world class manufacturing processes.
According to world-grain, Nigeria imports large quantities of grain to feed its big population. Wheat is important to the diet of many Nigerians however, Nigeria depends on imports to produce the wheat flour, pasta and other products consumers require.
Wheat consumption in Nigeria is forecast at 4.632 million tons in 2016-2017, up nearly 14 percent from 4.070 million tons in 2015-2016. Consumption in 2017-2018 also is forecast higher at 4.66 million tons.
Locally produced wheat is not economically accepted for milling wheat flour for producing bread, spaghetti, etc., consumed in Nigeria’s urban areas, the report said that Nigeria’s wheat is mostly specialized for local meals consumed mostly in northern Nigeria and the neighboring countries. The urbanized nature of Nigeria’s population, with more than half the country’s residents living in urban areas, contributes to demand for wheat products.
Bread, pasta, semolina and other wheat products remain major staples food in Nigeria, the report said. consumer’s incomes have remained low and wheat products such as bread, doughs, noodles and spaghetti are also expected to remain readily available and affordable in the more populated urban areas.
Flour Mills of Nigeria Plc has been a part of the healthy lives of Nigerians at home and abroad. Our vision is to be a leading foods company in Nigeria and Africa, providing quality and affordable products to consumers through brands like, Golden Penny Flour, Golden Pasta, Golden Penny Semovita, Goldenvita and Golden Noodles. The Company’s most popular brand, Golden Penny, remains one of the best known and the preferred brand to the consumers in Nigeria.
6. Spaghetti and Macaroni
Spaghetti is popularly known in Nigeria but its real name is PASTA, it is a universal product consumed worldwide. It is mostly made from durum wheat semolina and water with eggs. It comes in different shapes and sizes. Other flour grains can be used to produce spaghetti. It is popular because it is easy to prepare, it can be stored in pocket plate and also nutritional and can be used in a great number of ways (caterers know better). in across many supermarkets, stores, or anywhere any food items are sold, you are sure to get spaghetti there.
It comes in different shapes and sizes. Other flour grains can be used to produce spaghetti. It is popular because it is easy to prepare, pocket friendly and also nutritional and can be used in a great number of ways (caterers know better). in many supermarkets, stalls, or anywhere any food items are sold, you are sure to get spaghetti there.
Spaghetti is perhaps the most common pasta shape in Nigeria – and possibly the entire planet. For many, once the word ‘pasta’ comes into play, the first image that comes to mind is spaghetti. Identified by its discernible long and thin strands, spaghetti is often considered a staple within the nation.
My favourite thing about spaghetti is its versatility. Whether it’s paired with a Bolognese or Carbonara sauce or eaten as ‘Jollof’ or with stew as many Nigerians would, spaghetti is sure to slap with every fork twirl.
Macaroni’s curved and tiny tubes are no stranger to many Nigerians. It is perhaps the second most common variety of pasta in Nigeria. Fondly referred to as elbow pasta – which is such a weird yet cute name – macaroni is often paired with cheese and tomato sauces. The creamier, the better!
7. Milk Power – Milo/ Nido/Nescafe
Nigeria is a potential market for 1.3 million tons of milk valued at about N450 billion yearly The total estimated domestic milk production in 2006, public and other private milk collection cooperatives schemes from migrant herdsmen and the output of the few commercial dairy farm. The rest was either consumed by the families or traded informally within the producing communities. Imports of milk powder and other processed dairy products were estimated at $275 million in 2006 and Industry sources also estimate Nigeria’s national at 14 million heads including approximately 900,000 milking cows.
Powder milk which is more popular than the liquid milk, is expected to continue to drive sales of drinking milk products in the Nigeria, controlling the highest growth despite being mainly mature than other categories. A growing population is highly demanding greater nutrition through milk and powder milk, offers convenience and affordability.
Dairy product manufacturing companies in Nigeria receive milk supply largely from northern Nigeria. weather condition in the some cities has resulted in high presence of milk producing cows which is the major factor contributing towards high milk production in Northern Nigeria, a better quality feed and hygiene cattle management process have also emerged in the northern region in Nigeria, which helps to maintain good milk supply to the manufacturers in region. Nigeria’s dairy product manufacturers mostly produce ice cream, chocolate milk, yoghurt and good milk locally.
The consumption of other non-dairy milk consisting of soy milk is expected to continue to grow well due to its high demand, its health benefits such as high protein, a high increase in visibility and the marketing of brands such as Vitamilk which is widely known by Nigerians. There is also increased demand for lactose milk which soy milk provides. Other dairy products such as infant formula, butter, cheese, and ice cream are imported from the other nations to meet the demand during the period 2013-2015. Import by established global giants is the major factor which is driving dairy food products market in Nigeria.
8. Tomato Paste
Tomato paste is consumed in many families in Nigeria. It is a very good source of lycopene and vitamin C. These are antioxidants which fight against free radicals and oxidative stress to maintain good health. It had been recorded that tomato pastes imported into Nigeria were often substandard and adulterated with starch, but these claims have not been supported with any evidence-based study. Twenty-eight different tomato products were mainly identified in the market and of these numbers, sixteen (16) were randomly selected. Five (5) tins and sachets each of these products were purchased respectively and used for analyses.
Tomato is an important vegetable rich in the highly in supply of vitamins, mineral, and iron. It is a very good source of lycopene and forms an everyday meal in Nigerian families served in salad, eaten fresh and the mainly in stew preparation or sauce. With an estimated yearly output of 2.4 million tons, Nigeria is the largest producer of tomatoes in sub Saharan Africa, and ranked 13th in the world.
Biscuits are mostly made of wheat flour which is considered healthy. The raw materials and ingredients used for manufacturing biscuits are, palm oil or vegetable fat, and sugar. However, local manufacturers have to import their food ingredients and additives used for making biscuits. These are not considered major ingredients making this a very highly locally sourced market for raw materials. Biscuits are a whole some food and also rich in common nutrients and can be preserved for a long period of time.
The biscuit market is largely manufacturing as most biscuits about 50 percent are made in Nigeria. Out of the several brands of biscuits in Nigeria, the Yale brands is said to own about 38 percent market reputation. Yale brands Local manufacturers of biscuits own about 50 percent of the market share with the rest going to biscuit importers. According to Deli foods there exits about sixteen biscuit manufacturers operating in Nigeria They also claim that the consumption in Nigeria is estimated between 450,000 to 500,000 m.t. annually.
The Nigerian consumer market remains an attractive space for any investors and hence one is not surprised by the increase in activity in the food and also ready to eat segment of the market space. Biscuits which are highly eaten among young children and even adults have continued to remain relevant.
Nigeria is a home to several local and international manufacturers of biscuits. Interestingly, the local manufacturers are holding their own mainly in the struggle for market share, as they easily have command of over 50 percent.
Bread is a very staple food prepared by baking dough of flour and water. It is highly popular around the world and is one of the world’s best foods. The business of bread making is always looking good for new entrants as there is still more opportunities to be explored. There are different kinds of bread that can be made and some include fruit bread, wheat bread, high fiber bread, coconut bread, Chelsea bread and banana bread.
Increasingly, middle- and upper-class families are always looking for better tasting and healthier breads than those currently available in market.
The bread market is national. With a population of over 165 million people and an estimated national population growth rate of 5.7 percent per annum, an average economic growth rate of 3.5 percent per annum in the past five years, Nigeria always has a large market for bread.
Wheat is highly consumed in Africa on daily basis, mostly thousands of tons of wheat are always used by bakeries and food establishments to make bread, noddle, biscuit, and other pastries in the continent. That’s why African countries spend more than USD 6 billion on the wheat import. Some claims that African countries import 85 percent of the consumed wheat. Nigeria, South Africa, and Angola are the biggest importer of the wheat. Nigeria is the third biggest wheat customer of the United States.
11. Bama/Jago – Mayonnaise
Mayonnaise is very popular worldwide and its popularity in Nigeria is on the increase which is consistent with the increase in many urbanization and westernization lifestyles of many Nigerians. the History claimed that mayonnaise was accidentally invented by Duke De Richelieu being the chef of French during the celebration of his victory over the British in the battle at Port Mahon in the middle eighteenth century. The main original sauce was meant to be made of eggs and cream but when the chef discovered that there was no cream, he substituted the vegetable oil and a new culinary delight came into being. The chef named it mayonnaise to give honor to his Duke.
Mayonnaise is a thick white rich sauce. The food ingredients for mayonnaise are eggs, vegetable oil and vinegar. It is widely used to flavor sandwiches, salads and other similar snacks.
12. Sausage Rolls
It’s the market leader in the Sausage roll market and has become a widely known name. A hunger stopper that can be eaten in between meals. There are two mainly variants Sausage roll and the Cocktail Gala a variant ideal for parties.
Sausage roll is mainly a piece of sausage meat baked in a roll of spiced pastry or dough. It has become an on the go snack that most Nigerians have come to trust to eat, especially when hungry get to the stomach, a common experience in Lagos and other big cities.
Sausage roll made its way into the Nigerian market with Gala mainly, the first brand from the stables of UAC foods in 1962 since then, it has become the most known name for sausage roll in the country.
Many people confuse about the two words semovita and semolina as both of these can be used to make swallow food and eaten with soup. semovita is similar to semolina, which is made from wheat mainly.
Bournvita still has a high share of the market, as many consumers like its taste. For many consumers, Ovaltine does not come to mind when it comes to brand choice. According to some consumers, what has helped Ovaltine in the market is its smoothness and good taste, malt taste and great smell, as well as dissolving both in cold and hot water.
The Ovaltine brand continues to be relevant in the market space despite the threat from the other two main bands. The brand is more expensive to compared to the other two brands which is probably why it does not compete favorably.
Bournvita still has a high share of the market, as many consumers like its taste. For most people, Ovaltine does not come to mind when it comes to brands. According to some consumers, what has helped Ovaltine in the market is its smoothness and malt taste, great smell, as well as dissolving capability.
15. Salt/ Sugar
Salt and sugar have been the chief and chairman of every good meal, it is widely consumed in both adults and children, WHO recommends reducing the daily intake of sugars to less than 5 percent of total energy intake. it is the main source of sodium in our diet. Most people consume too much salt on the average 9–12 grams per day or around twice the recommended maximum level of intake per a day. Salt intake of less than 5 grams daily for adults helps to reduce blood pressure and risk of cardiovascular disease, stroke and coronary heart attack, please be advice to reduce your sugar/salt intake for a healthy life.
It is better to know the Nigeria most fast moving food products that has being widely consumed in Nigeria, these items have made to the top list of daily consumable food product, if you’re looking to venture into any of the product, then search and contact the product distributor near your area.
If you also want to become the distributor of these products, then in that case, you will have to contact the manufacturing company to register as their distributor, the product manufacturer will supply to you in a cheaper rate, the distributor registration maybe up to NGN2,000,000 – NGN3,000,000