Before you can gain loyal customers for your brand and constantly generate qualified sales leads, you must establish a strong online presence.
When you’re building your online presence, you’re simply increasing your brand awareness. Most marketing experts believe that without a strong brand online presence, there will be no sales.
Your online brand is how people see you when you’re offline. In fact, your online brand is more like any form of traditional branding but far reaching and more targeted.
These days, people visit the internet in search of one product or the other to buy. Customers are now more technologically inclined. More often, they rely heavily on a brand’s online presence as a validity test for brand’s reputation in the market.
Being in a business competitive era, your brand must be highly visible, recognizable and genuine in order to succeed online. High visibility of your brand can help to earn your company loyal customers.
When you’re creating your online brand presence, you’re aiming to get the attention of your target audience.
If you look at the current buying pattern, you’ll discover that consumers now want to connect directly with the business owners and listen to their stories before making a decision they want to make. But for this to happen, business owners have to create an enabling environment for the direct connection through building a strong online presence
Having known that, let’s examine how to build your online presence for your local business and make lasting impression.
How to Build Online Presence for your local Business
Here are 10 ways on how to build online presence for your local business:
1. Tell good story
Storytelling is one of the effective ways to build strong brand online presence.
Most digital marketers understand the efficacy of good brand storytelling and leverage on it for sales conversion.
Brands like Nike and Apple are good at storytelling. They create strong brand awareness through storytelling and enjoy customer loyalty with ease.
How will you know a good brand story when you hear one?
A good brand story makes human connection and helps your brand to stand out from the competition. It impacts on your emotions and pushes you to make decision and take action.
Some key elements of a good brand story include:
- Feelings creation
If you want to build strong online presence for your local business, you must learn how to tell a good story that is genuine and appealing to your demographic audience.
2. Brand your website
The key point of contact between your prospects and you is your website.
Your website can speak volumes of your business.
If you want to make good and lasting impressions about your business, it all starts from the look of your website.
The looks of your website need to be unique so as to stand out from the crowd.
This is where branding of website comes in.
What area of your website should you concentrate on when branding?
- Consider creating unique logo and favicon: A Logo is a unique identify of a brand. Once seen, it tells you of that company that offer that compelling product used before. You may be push to look for the product again.
- Have a style of content writing: most people are identified by their pattern of writing. The tone of write-up compels, create emotions and provoke inward thought in such way that every customers won’t resist it
- Ensure your website proper page navigations: important pages on your website should be accessible to your website visitors as well as to search engine. And there should be no broken links.
3. Optimize your website
Optimizing your website is another important branding tool for your business.
It starts with local keyword researching to improving of your website performance.
When you optimize your Website, it makes it easy for the search engines and people searching for your product to discover your website.
How? A well optimize website ranks high on search engines and improve your brand’s visibility. And that helps to drive organic traffic to your website.
Website optimization has helped lot of online business owners to build strong brand online presence for their local business.
4. Create and distribute valuable quality content
Creating and distributing of quality and valuable content is a good way to create online brand awareness.
It is one of the best marketing strategies that can bring your business close to your target market.
Creating quality content and distributing is an important online marketing strategy that helps to meet searchers intent.
With quality content creation and distribution, you can increase your brand recognition online and generate qualified leads or sales.
So, creating of quality content is another smart way for building brand online presence
5. Social media marketing
Social Media Marketing is one of the best ways to promote both small businesses and large enterprise and, enhance the visibility of a brand. It is high cost effective and efficient.
With Social Media Marketing, you can increase your brand’s visibility, grow your brand’s loyalty, recognition, and generate qualified leads or sales.
Again, it creates room for small businesses to compete favorable and reach wide audience faster.
6. Video marketing
You can leverage video marketing to build online presence for your local business. Video platform you can upload your videos include YouTube, Vimeo and many more.
When you post branded videos relevant to your business, you’ll drive traffic to your website, and get the attention of target audience to your brand.
With over 2 Billion YouTube monthly viewers, you’re sure of getting your brand noticed by targeted audience. YouTube has also launched local versions in more than 100 countries, that’s good news for local business.
7. Influencer marketing
Influencer marketing is an effective way to build online presence for local business.
Influencers can influence potential buyers by promoting or recommending your brand to them on social media. With key leaders, you can drive your brand’s message to the larger market.
Instead of trying to market product or services directly to your large consumers, you can inspire or hire influencers to get out the word for you.
8. Start a business Blog
Starting a blog can improve your brand visibility online.
If you want to grow your brand presence without spending a kobo, starting a business blog is a good option.
Blogging improves your search engine rank, and drive traffic to your website. You can increase your customer base and sales through blogging.
Again, blogging is necessary in content marketing strategy. And it will help in establishing relationship with your customer and influencers.
9. Invest In Advertising
Investing in Facebook and Google ads are two great ways to build online presence for your brand.
Google PPC advertising may not be cost effective; it is a fast means to grow brand awareness.
You can help potential customers to recognize your brand when running ads campaign by adding your unique company logo in your advert.
That’s brand awareness!
With Google and social media advertising, you can boost your brand online presence, increase leads generation and ultimately close sales!
On a final note, building your brand online presence required continuous strategic approach. It isn’t just a one and done thing. Successful businesses like Google, Amazon, Facebook and many others continue to redesign and re-target notwithstanding the fact that they’re already established how much more you that is just starting. You can follow the above ways build to your build online brand or hire our expert to design campaigns that will target your customers without wasting money on advertising.