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5 Latest Online Businesses in Nigeria to start 2023

The online business landscape will be ever-evolving, making it increasingly difficult to keep up with. That’s why it’s so important to find the right online businesses with the most potential for growth.

Latest online businesses in Nigeria
Courtesy: SME Digest

To help you stay one step ahead of the game, we have compiled a list of the latest online businesses you can start in Nigeria. We’ll take you through the reasons each business made our list, as well as where to find more information and resources if you’re interested in diving deeper into any specific business opportunity.

Read: How to Start a Blog in Nigeria & make money

Let’s started!

What Are the Most Profitable Online Businesses?

For all the aspiring entrepreneurs out there, it’s time to look towards the future the online future!  Most online businesses have become increasingly profitable as more people shop and work from home.

When it comes to making money in the internet world, some of the most successful businesses include:

  • Online Educational Platforms: With distance learning on the rise due to Covid-19, educational platforms such as Udemy, Coursera and Skillshare have seen their profits skyrocket this year. Online education is estimated to be worth $350 billion by 2025.
  • Influencer Marketing: Working with social media influencers is one of the most effective tools for reaching potential customers. Companies such as Quay Australia, Olay and Glossier have all experienced success with influencer marketing campaigns in recent years.
  • E-Commerce: From smart devices to delivery services and food delivery services, e-commerce has boomed in 2021. In fact, experts predict that global retail e-commerce sales will reach $6.54 trillion in 2022.

If you’re looking for Latest Online Business venture that will rake in significant profits this year, these opportunities are worth considering:

Digital Services

Digital services in Nigeria are on the rise and they are not showing signs of slowing down. From web development to SEO and online marketing business, there are more opportunities than ever to make money online. Whether you are looking for a full-time career or a side gig, consider working as an independent contractor offering digital services.

You can choose to specialize in one area, or provide a range of services depending on your skills and experience. Some popular digital services include:

  • Web Development

Designing and building websites from scratch, customizing existing frameworks, or providing maintenance and technical support for existing sites.

Helping clients improve their website rankings in search engine results pages by optimizing content, improving user experience, and optimizing the code of their website.

Creating targeted campaigns to promote products or services online through various channels such as content marketing, email marketing, social media marketing, etc.

No matter what type of digital service you choose to offer, you’ll need knowledge of the industry best practices plus excellent customer service skills in order to succeed. Many people who work in this field have prior experience with web design, coding or marketing. But even if you don’t have any prior experience, it is possible to learn these skills quickly and start offering these types of services as soon we possible

E-Commerce Business Models

When it comes to online businesses in Nigeria, e-commerce business is ever at the top. You might not know this, but there’s more than one model for an e-commerce business. The most popular ones being:

  • dropshipping
  • subscription boxes
  • direct-to-consumer (DTC)


Dropshipping is when a merchant outsources their inventory to a third party which means the merchant never has to handle the stock themselves. This model is incredibly popular as it requires very little capital and doesn’t require storing any goods in inventory. Plus, sellers can set up shop within days allowing them to get their business up and running quickly!

Subscription Boxes  

Subscription boxes are becoming more and more popular among online shoppers. With this model, customers pay for an ongoing subscription in order to receive boxes of goods on a regular basis. Whether it’s beauty products or pet treats, these items are packaged together each month and sent directly to the customers saving them time and effort by not needing to restock every month!

Direct-To-Consumer (DTC)

Direct-to-consumer (DTC) models focus on selling goods directly from the manufacturer to the consumer with no intermediaries involved. The main benefit here is that customers get access to high quality products at lower prices with better customer service. Plus, businesses don’t need much capital upfront or have any expensive marketing campaigns allowing them to keep costs low while reaping the full profits of their sales.

E-commerce is here to stay, so if you’re looking to have success in your online business, these are great models to explore

 Online Shop

Got a knack for selling and a great idea for an online shop?  Launching an online shop might be the perfect way to start one of the latest online businesses in Nigeria

From setting up your shop on social media platforms to wiring up payment gateways, the possibilities are almost endless. You can even get started with zero upfront costs – all you need is an internet connection and maybe a small team to help out. Plus, you’ll be able to reach customers across the world!

Some of the things you need to get started include:

Social Media Platforms: All it takes is one click and you can get your brand in front of thousands of potential customers. Whether it’s Instagram or YouTube, social media platforms offer great tools to promote and grow your business quickly.

Payment Gateways: Payment gateways are simple and secure ways to accept payments from customers. Many platforms allow you to integrate major payment gateways like PayPal, Stripe, Apple Pay and more – so there’s no worry about handling customer payments yourself!

Automation Tools: You won’t even have to worry about taking orders or shipping packages manually either – there are plenty of automation tools available that allow you to streamline these processes in just a few clicks. From inventory tracking software to automated shipping solutions, there’s something for every type of business!

With all these options at your fingertips, launching an online shop in definitely looks like a promising option for aspiring entrepreneurs!

Social Media Marketing

Do you want to know one of the top performing online businesses? Social media marketing is one. Not only does it provide a platform for extending our reach, but it also serves as a way to communicate with our customers.

Social media offers many benefits for online businesses:

  • Brand Recognition – Through strategic content curating, companies can increase brand recognition and attract more followers.
  • Cost-Effective – Not only is it significantly cheaper than traditional advertising, but it also allows us to track our success with analytics.
  • Engaging Audiences – Social media gives us an opportunity to engage with customers directly and build relationships! We can respond to feedback more quickly and be more responsive to their concerns.
  • Opportunities For Growth – Social media also provides opportunities for organic growth. By leveraging the power of influencers and creating powerful content, businesses can expand their reach even further!

If you’re looking for the best online businesses in this year, social media marketing is definitely something worth considering. With its cost-effectiveness, engaging power and huge potential for growth, there’s no better way to take your business to the next level!

 AI Services

You may not have known this, but leveraging Artificial intelligence (AI) is a key to successful online business. From customer service chatbots that help provide customers with the answers they’re looking for to advanced algorithms for improving website performance, AI is here to stay.

So why should you integrate AI into your online business?

Increase Efficiency & Productivity

AI can take care of mundane, low-value tasks like data entry, allowing your employees to focus on more important tasks. This means more efficiency and productivity for your business as a whole. Plus, AI-driven software can identify which customers need help the most so you can always provide timely and accurate customer service.

Automate Personalization & Targeting

AI can also be used to personalize advertising campaigns and target certain audience segments with relevant content allowing you to maximize ROI on marketing efforts. It can also help you make sense of complex data sets and create detailed customer profiles in order to better understand the needs and wants of your potential customers.

Plus, integrating AI into your business isn’t as difficult as it sounds:

  1. Decide which tasks are suitable for automation with AI
  2. Invest in the right resources such as technology and talent
  3. Start by automating simple processes before scaling up

By leveraging AI in your online business, you can unlock a world of benefits that will help take your company to the next level!


In conclusion, with the advancements in online technology, the opportunities for online businesses are endless! Whether you’re looking for a side hustle or to start a full-fledged online business, there’s an online business for everyone.

In this age, success is within reach for anyone who can think outside the box and leverage the Internet’s capabilities. With the right skills and creativity, you can make a great income while providing value to others. The top online businesses to start this year are proof that success is possible and that you don’t need to a have a degree to start something great. So, don’t wait, get started and unleash the potential of your online business today!

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