If you have a new business or product you’re marketing in Nigeria or even outside Nigeria, you’ll know how hard it is to get the brand penetrate a new market. A new market can be online or offline (open market). There are millions of businesses in Nigeria but only a few have been able to get their brand into a new market. Many companies in Nigeria have failed when they try to create brand awareness in a new market. They were thinking that they can do this simply by traditional marketing methods. Others are afraid of making mistakes and wasting their marketing budget.
Imagine having an affordable solution that ensures your brand penetrate a new market and gets attention it deserves. Imagine putting your brand on the minds of potential customers across the globe, every day, without spending a fortune on advertising. Wouldn’t it be amazing if you could easily get sales and leads for your company when they needed them most? Now imagine how much more success your business would have been if you have more repeat customers, referrals, and word-of-mouth sales? These are what creating good brand awareness can help you achieve.
In this article; we’ll learn how to create brand awareness in a new market, build digital presence and drive traffic to your website.
Now, let’s get the party started…
Here are 5 steps to create to brand awareness in a new market and get your brand known:
Create solid marketing plan
Creating a solid marketing plan is the first step to take when trying to create brand awareness in a new market. It is an important step in creating fail-proof brand awareness. Everyone knows that in business, it’s all about getting people to know who you are and what you have to offer. And of course, there’s no better way to get your name out there than having a solid marketing plan. This is the first step in creating successful brand awareness in a new market.
Your objective should be to make people aware of your brand and what you do. You should start off with a campaign that is centered on your brand awareness.
Tell your brand story
The next step is to tell your brand story. Your brand storytelling should form the centre of your brand awareness creation. Most businesses don’t know how to tell a brand story that we help them find their feet in a new market. Their brand story is too straightforward, it makes no human connection and does not impart on peoples’ emotion.
If you’re telling your brand story, try to answer the questions, “Why” – Why are you doing what you are doing; “How” – How will this help your target market or audience and “What” – What are you offering. That’s the golden circle rule. If you can answer these 3 questions correctly, you’ll definitely create a brand story that will impart and addresses the needs of your target audience. Connect your business to your brand story through your brand strategy and then go into the new market to convey your message. Telling a good brand story will help you convert your audience to prospects and then to loyal customers or clients. It will also help your brand to stand out from the crowd.
Make your Brand distinct from Logo
Another step to create brand awareness in a new market is to make your brand distinct from your logo. Your brand is not your logo. Your brand is a name, term, sign, symbol or design that identifies your sales’ product from those of others. Example is the Nike Swoosh. It can also be a trademark that specifies certain quality features of your good product.
On the other hand, your logo is an image, graphical symbol or other device which identify your company, organization, product or event. Your business logo is the symbol or icon of your company. It should easily be recognized by everyone. Your brand is the image of your company. That’s how your customers see your business and think of it in a new market. So, never allow your logo to take the place of your brand.
Make your Contact Details Visible
If you’re looking to create brand awareness and gain more visibility in a new market, a step you should never forget to take is to make your contact details visible. This will help potential customers or clients to find you.
Get your address and phone number listed on your website, sign post, bill board and flyers you’ll share to the audience. Potential clients will prefer doing business with you if they can contact you easily. If someone is searching for your business locally, they want to find them as quickly and easily as possible. This means having a physical location that is easy to find and having your contact information available online is a key step in brand awareness. This takes us to the next step.
Signing up on social media like Facebook, Twitter, Whatsapp, etc. and posting relevant content regularly to keep your followers engaged is a great step to reach a wider audience. If your brand have not been online before (new market); it will be difficult to attract potential customers to your websites without spending hundreds to thousands of dollars on advertisement. The short-cut to avoid such huge advertisement budget, is to sign up on different social media and use social media to drive potential customers to your website.
Again, social media platforms like Facebook, Twitter, and YouTube offer the opportunity to connect with consumers on an emotional level. By incorporating video into your social media strategy, you can help promote your brand and build brand awareness with every post. Why is social media important? With their expanding user base and instant accessibility from mobile devices or computers, social media sites have become one of the most effective advertising mediums in existence today. A well-designed social media campaign can help establish new relationships with current customers and attract new ones at virtually no cost.
The finally step is to begin. Be it in your industry or field of interest, the final step towards being known in a new market, or, to build a strong presence online is to BEGIN. If you’re not sure where to start or how to begin creating brand awareness for your business or company, and you have some money to spend, you can hire the service of an agency, or an agent (a.k.a virtual assistant) to spare yourself the headache. You can also hire us. There are a lot a lot of social media assistants on Fiverr.com, or you can also find internet marketers on Freelancer.com to get it done for you.
These few simple steps we just discussed above can help you get started right away. No need to wait! Start creating brand awareness by following our step. You don’t have to be the best, you have to be better!
Now you have what it takes to create brand awareness in a new market. Go out there and make more money for your business!